http://conversationalcapital.com Just another WordPress weblog Mon, 08 Mar 2010 18:33:08 +0000 http://backend.userland.com/rss092 en The Church of the Customer recently commented on the success of beloved hermaphrodite and preposterous dresser, Lady Gaga, in all matters branding. The article, "Loyalty Lessons from Lady Gaga," delves into the elusive source of Gaga's success, attempting to figure out exactly how someone so bizzare and seemingly unposed for ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ "The brands we choose arguably say something about our identity – what we value in the products we use, how we perceive ourselves,  and how we want to be perceived." And so begins a recent PSFK article about Brand Mapping, a visual resource created by Storm Brand DNA that shows what ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ In retrospect, Coca Cola--bane of the environment--might not have been the best choice of companies to openly laud for its green credentials, as we did in a recent post. Still, reducing the carbon emissions associated with packaging is a step in the right direction and we can't really chastize Big ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ As of 2011, the New York Times' online content will no longer be available for free. Well, that's the idea at least. Kind of. Allow me to explain: See, after assuming that print was played out, the New York Times made the questionable decision to begin charging readers for access to ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ Cool Hunting recently posted their "Word-of-Mouth Guide to Oakland," that focuses on what independent businesses people are talking about in the land of oak. (You can skip along to the video itself over here). Seeing as we, y'know, write a blog about word-of-mouth and everything, we thought we'd take this ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ Okay, so the "green movement" isn't really the most topical subject of conversational at this point. That said, I'm willing to point out great creative work when I see it-especially when it serves the purposes of environmentalists. And so, let's talk about some brand new, Conversational Capital-worthy green initiatives taking ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ MyBrandz is a new social networking site for brand fans. The point of the site is to allow consumers to publically declare their allegiance to particular brands, while hosting a space in which they can post brand-related content, all in an effort to engage consumers in a two-way conversation and, more ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ Ah, James Cameron. Everytime I attempt to escape your clutches, you suck me right back in again. While Avatar may have experienced a slow burn at the box-office in opening week, it's now secured Cameron the bragging rights of being the biggest second weekend total in history (with $75 million), the ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ As though Facebook hadn't already infected all sectors of your life, it will now be in your body. Thanks to Glacéau, the makers of Vitamin Water, you will soon be able to slurp the world's first Facebook-inspired drink. The new black cherry-lime flavoured Vitamin Water, dubbed "Connect," launches in March and ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ Quoth Kanye West: "This was well done." Well, thanks, Yeezy. See, Kanye's talking about the new spot that Sid Lee produced for adidas Originals in anticipation of the brand's new 2010 adidas Originals Star Wars collaboration. The ad itself welcomes you to "the street, where originality comes to life as artists, athletes, ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/