http://conversationalcapital.com Just another WordPress weblog Fri, 03 Jul 2009 14:42:26 +0000 http://backend.userland.com/rss092 en It sometimes creeps me out that some of my clothes were made by children just potty-trained for nickels and dimes. If there was such a thing as karma, I think I might be imprisoned for buying a pair of Nikes that I'm sure were stitched together by three-year-olds in a ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ Sometime when you are walking around aimlessly past the cafes and bars of St-Laurent, you should take a moment to stop in at Yeh Yogurt. It was just that kind of aimlessness that befell a friend and myself as we wandered down the boulevard yesterday and, on a recommendation, we ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ Being the opportunistic robber barons they are, Facebook has begun selling off our information (allegedly anonymously) to marketing teams like Media6Degrees and 33across, just like we always knew they would but longingly hoped they wouldn't. Way to deceptively suck, technology. Before jumping the gun, let me explain this whole situation. The ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ In the last few months a long list of mobile food vendors have taken to Twittering about their whereabouts. The idea is that if you let people know where you're headed, there will already be a waiting line by the time you get there. This fad has been sparked with ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ All Things WOM recently reported on a conference given by Duncan Wardle, Disney's VP for Global PR, on the success of two of Disney's social media  marketing initiatives. For those interested in creating word-of-mouth, I think there are some lessons you can take away from Wardle's conference, namely on the ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ Alas, the truth is often just too ridiculous. Or maybe I'm being too harsh, but I stumbled across this print ad for Burger King's newest sandwhich earlier today and I'm pretty sure we live in a world gone topsy-turvy. The poster features a woman who looks like blow-up doll with the ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ In Japan there exists a tradition of sending good luck charms to students who are prepping for their post-secondary entrance exams. This custom has recently taken a turn for the commercial, with Kit Kat cashing in on people's willingness to send gifts by mail. To elaborate a little, the translation of ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ At long last it's summer '09! In celebration of summer's arrival, let's take a look at some brands that are ushering in the season with some impressive communication strategies. Topshop has taken a note out of Bixi's book with their New York-centered bike club concept, which has made blue beach cruisers ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ For the last few weeks, I've mulled over the idea of blogging about Tampax's series of V-Day viral videos, which follow a teenaged boy who wakes up one day with...well, a vagina. For a while I wasn't sure I should blog about the video because...I don't know. Because I wasn't ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/ Matsu, the organic winery from the Spanish region of Zamora, is proving with its new labels that only one thing gets better with age: wine. The Spanish winery has placed portraits of three generations of vineyard workers on their wine bottles. The trilogy, titled "El Picaro," "El Recio" and "El Viejo," ... http://conversationalcapital.com/http://conversationalcapital.com/category/category-title/